Netflix Chief Product Officer Neil Hunt announced the company is exploring re-cutting some of its original programming to optimize the viewing experience on mobile devices such as tablets and phones.
The formidable yet somewhat predictable rise of smartphone users and the number of those users binge watching Netflix on their mobile devices has inadvertently caused Netflix to become a little curious at the prospect of mobile specific cuts – original content that has been re-edited to accommodate a smaller screen.
In San Francisco on Wednesday, Netflix Chief Product Officer Neil Hunt announced at a press event that the company has begun exploring mobile specific cuts to optimize the viewing experience on devices like smartphones and tablets. Hunt told journalists that over « the next few years » Netflix will experiment with the idea:
The concept would be to create a different version of a Netflix original TV show or film and re-frame and constrain the composition to adapt to a smaller screen and to create a more immersive experience – or maybe a pan and scan nightmare.
