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Nordea brings social aspect to saving with fintech startup Spiff

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Nordea has launched a mobile savings app from Norwegian fintech Spiff.
Nordea Liv has joined forces with Norwegian fintech startup Spiff to launch a mobile app for social saving.
Through the app, the pension and insurance arm of financial services group Nordea is introducing a social aspect to saving.
“Spiff offers us a new approach to saving that is easy, fun and social,” said Randi Marjamaa, CEO of Nordea Liv in Norway.
Spiff encourages saving by enabling users to set aside money for specific goals, such as a holiday, a new home or a pension, and making it easy for family and friends to make contributions.
The agreement with Nordea Liv, which offers occupational pension schemes as well as life and pension insurance, gives the startup access to the insurer’s application programming interfaces (APIs) and includes piloting the service with its customers.
Marjamaa said the collaboration first started as a “test and learn” relationship where Nordea was working on its open APIs and Spiff was looking to test its product.
“As the teams have been working very well together and the service has developed, we decided to go for a pilot to see how real customers would like the service,” she said.

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