A new digital media company is making its debut with a splashy acquisition: RBmedia, a new entity formed by combining eight brands focused on digital magazine..
A new digital media company is making its debut with a splashy acquisition: RBmedia , a new entity formed by combining eight brands focused on digital magazine and audio content, will acquire Audiobooks.com, the audiobook streaming and download service the offers access to over 100,000 books via apps for various devices and platforms.
The company’s reach already includes spoken audio content, but the audiobook acquisition opens up a whole new audience, including listeners on platforms like Sonos, CarPlay, Android Auto and across over 10,000 libraries worldwide that use Audiobooks.com for book lending.. The Maryland-based company had already enjoyed a strong library business, but the Audiobook.com acquisition represents its direct-to-consumer efforts.
“The biggest picture is that audiobooks are really exploding,” explained RBmedia CEO Tom McIsaac in an interview. “They’re benefiting from a bunch of other trends in the market, and we’re really trying to take advantage of that; we’re trying to build a category-killer in the space.
