The company promises the new diet drink tastes more like Coca-Cola Classic.
Coke Zero, which has been around since 2005, will be replaced by a new sugar-free version of the decades old Coca-Cola soft drink.
« Coca-Cola No Sugar, in some markets called Coca-Cola Zero Sugar, is a new recipe being introduced around the world, » the company said in a press release. « … Coca-Cola No Sugar was first introduced in 2016 and continues to roll out in additional markets in 2017. »
The company promises: « The ingredients are the same but the taste is closer to Coca-Cola Classic, without the sugar. »
The Coca-Cola Zero Sugar recipe is sweetened with aspartame and acesulfame K, according to Coca-Cola.
Soft drink companies are offering new and revamped products in response to the U. S. public’s drop in soda consumption. Beverage Digest reported that sales dropped to a 30-year low in last year, CNN reported in 2016.
« Of all the losses in the soft-drink category since 2010,94 percent have come from diet soda, » the Washington Post reported.
« The reasons for the decline of diet are many, though most analysts suspect the root lies in growing consumer skepticism of artificial sweeteners, » the Post noted. « A number of recent studies have suggested — though not established — a link between diet soda and disease, including stroke and dementia. »
Will you try Coca-Cola Zero Sugar?
