Actor and musician David Hasselhoff has appeared in promotional material for Marvel’s Guardians of the Galaxy: Vol. 2 after fans reacted positively to his bizarre cameo in the movie.
Actor and musician David Hasselhoff has appeared in promotional material for Marvel’s Guardians of the Galaxy: Vol. 2 after fans reacted positively to his bizarre cameo in the movie.
Underlining his pseudo-appearance in the film as protagonist Peter Quill’s (Chris Pratt) personified image of the perfect dad, the Hoff has tied into the studio’s music-centric marketing around the Guardians franchise, which has led to partnerships with Doritos and Spotify .
A handful of dancers in low-budget alien costumes set the scene, while the Hoff, overlaid with a gritty VHS sheen reminiscent of an era in which he was a definitive star, showcases his musical talents.
He concludes: « Just remember, in these times of hardship: We. Are. Groot. »
Movie director James Gunn reportedly birthed the idea in order to help bolster the sales of his movie, which will be available on BluRay 22 August and digital download 8 August.
Several years ago, The Drum interviewed the Hoff whereupon he declared brands should « let the audience decide what’s funny « . It appears this has happened in Marvel’s latest marketing push.
Vote for the ad in The Drum’s Creative Works below.
