Taylor Swift Fans are Split on her new song ‘Look What You Made Me Do, ‘ but sales are strong.
A Civil War could be brewing among the Swifties.
Taylor Swift dropped the debut single from her new album last night at 11: 30 pm and anyone expecting the return of the pop queen’s relatable, happy music got a bit of a shock. « Look What You Made Me Do » is a big pivot from the songs that made 1989 a global sensation, eschewing catchy choruses for a Right Said Fred techno beat.
And that shift in tone isn’t sitting well with some fans.
Some went beyond a simple tweet, putting together treatises addressing the public reaction and their optimism for future T-Swift songs.
Others, meanwhile, have acknowledged the near certainty that « Look What You Made Me Do » is going to be on such heavy rotation on radio and every other form of music delivery in the world that … well, resistance is futile.
There are a lot of people in the music business keeping a close eye on reputation, Swift’s upcoming new album. 1989 was one of the record industry’s bright spots of the past several years, posting the quickest climb to sales of 5 million since 2004.
And, not surprisingly, despite the mixed reaction online, « Look What You Made Me Do » is still proving to be a sales monster. The song is topping the iTunes charts already and the lyric video on YouTube has already racked up nearly 5 million views.
The old Taylor might be dead, but the new one still seems able to turn heads.
