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Ford revives Mach 1 name for… an electric crossover?

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To be fair, it’s a *performance* electric crossover, but still.
I don’t know how I feel about this yet.
Good or maybe not so good, Ford sure does love a surprise.
Yes, you read that right. The badge that formerly adorned many a beautiful vintage Mustang — and a short-lived special edition in 2003 — will soon represent something entirely different. All we know is what Ford’s said thus far, which ain’t much — it’ll be a battery-electric car, it’ll be a performance car and it’ll be a crossover.
Performance crossovers are nothing new. Jeep shoved 707 horsepower into the Grand Cherokee, Mercedes will shove its turbocharged V8s into every crossover it makes and Porsche can’t turn down the opportunity to put a Turbo badge on both the Cayenne and Macan. Having something equally gnarly from Ford, especially with a cutting-edge EV powertrain, would definitely work.
But the shocking announcement may not be the final word: « The name captures the spirit of the new vehicle. We will gauge reaction from potential customers before making a final decision on naming, » said Mike Levine, North American product communication manager for Ford, in a statement to Roadshow.
Seeing a major manufacturer float the name for an upcoming vehicle to the public in this way is a little weird, but no matter what Ford calls this performance EV, we’re excited about the possibility of driving it.
(Picture courtesy Ford’s Mike Levine on Twitter)

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