Tim Cook at Apple’s earnings call Q1 2018 stated that the iPhone X has been the ‘top selling iPhone’ every week since it shipped in November.
Apple in its earnings call for Q1 of 2018 depicted slower growth in iPhone sales compared to last year. Nonetheless, the company has seen best quarterly results in terms of revenue. In addition to this, Apple has also reached another milestone – reaching 1.3 billion active devices. The growth jumped up by 30 percent in the last three years which is quite a mark in its own right. However, one other thing that Tim Cook noted in the announcement is that the iPhone X was the ‘top selling iPhone’ since its launch in November of last year. So let’s dive in to see some more details on the matter.
Apple CEO, Tim Cook stated that the iPhone X has ‘surpassed our expectations’ and has been the ‘top selling iPhone’ every week since the device shipped in November of last year. As per the company stats, the iPhone 8, iPhone 8 Plus and the mighty iPhone X brought in the highest revenue of any iPhone lineup in the company’s long history.
Apple does not detail any solid numbers on the sale of iPhones by model. However, the company has sold 77.3 million iPhones at a total which was below what the analysts were hoping for. Last year, the average selling price of the iPhone was $695 and this year the number has jumped up to $796 all thanks to the iPhone X. While the increase in the price of the high-end iPhone is debatable, the product that we’re getting in our hand is premium.
Tim Cook further elaborated that the customer satisfaction for the iPhone X is “off the charts”. Moreover, the new Touch ID replacement, Face ID was “incredibly well received” by customers. Apart from this, Tim Cook was also questioned about the 2018 iterations of the iPhone X and whether there will be multiple variants of the handsets. Of course, Tim Cook declined to respond to the questions as the company does not share its plans before time.
There will be more to the story, so be sure to stay tuned in for more details. As we have mentioned earlier, Apple has reached another milestone of 1.3 billion active devices. So do check that out as well. We will share more details on Apple’s earnings call.
This is all for now, folks. What are your thoughts on the iPhone X being the top-selling iPhone every week since it shipped in November of last year? Share your views with us in the comments.
Source: MacRumors
