Samsung wants us to know that, when creating phones, it’s obsessing over small things so we can achieve big things…
Today, a few weeks before announcing the Galaxy S9 smartphone series Samsung released a new video commercial, perhaps wanting to get us in the mood for its next-gen devices. Titled Our Galaxy, the video presents a dramatized account of what happens on a daily basis at a Samsung Mobile manufacturing plant – where humans and robots are happily working together to make smartphones, « obsessing over the small things so you can do the big things, » as Samsung puts it.
It wouldn’t make sense for us to narrate the full video – since you can and should watch it for yourself above – but we’ll tell you that it has a happy (even heartwarming?) ending.
In case you’re wondering, the smartphone that’s featured in the video is the Samsung Galaxy Note 8, which should get a successor this year, though almost certainly not in the first half of it. Until a new Note is unveiled, we’ll be discovering the Galaxy S9 and Galaxy S9+ soon, on February 25. We’ll see then just how obsessed with details and small (but important) things Samsung is in 2018.
