The box-office struggles of « Solo: A Star Wars Story » could result in a loss of at least $50 million for Disney and Lucasfilm, according…
The box-office struggles of « Solo: A Star Wars Story » could result in a loss of at least $50 million for Disney and Lucasfilm, according to The Hollywood Reporter.
« Solo » is reportedly unlikely to gross past $400 million at the global box office against an estimated $250 million production budget and marketing costs that likely doubled its total budget.
B. Riley FBR senior analyst Barton Crockett told THR that « Solo » will lose more than $50 million, while other industry financing sources told the outlet that the loss could exceed $80 million, depending on auxiliary revenues and the undisclosed, exact terms of Disney’s deal for the film.
« Solo » dropped 65% at the box office in its second weekend of release, and its global box office total currently stands at $264.3 million, according to Box Office Mojo .
« Solo » also bombed in its opening weekend in China, as Business Insider’s Jason Guerrasio reported. The film brought in only $10.1 million over Memorial Day weekend in China, a record low for « Star Wars » films in the country, though the franchise itself has historically never grabbed the attention of China, the world’s second-largest movie market.
If it doesn’t see a late surge, as analysts are predicting it won’t, « Solo » will become the first movie from Disney and Lucasfilm to lose money.
2017’s « Star Wars: The Last Jedi » brought in $1.332 billion at the global box office, while the first « Star Wars » spin-off « Rogue One » grossed $1.056 billion in 2016.
The first collaboration from Disney and Lucasfilm, « Star Wars: The Force Awakens, » grossed $2.068 billion in 2015, setting off a renewal of the « Star Wars » series that is now likely to see its first miss in « Solo. »
