The parody comes complete with a fake Apple Store and a very fake Apple Genius.
Samsung’s latest ad campaign for the Galaxy S9 is poking Apple where it hurts — right in the dongle.
(In other words, they’re making fun of the extra adapters and cables that Apple users increasingly need to access « legacy » devices like wired headphones, SD card slots and other cables.)
While the ad is definitely a parody of the Apple Store and the whole Apple Genius concept, it does sound surprisingly like a real conversation a would-be iPhone buyer might have chatting with a friend:
« A dongle? » « Yeah, a dongle. It comes in the box. » « But what if I just need to charge at the same time? » « Then you’re going to need another type of dongle. » « Like a double dongle? » « Yeah, a double dongle. I guess. » « That sounds explicit! »
Same goes for this Samsung ad, where a buyer discovers you need to buy an additional cable and adapter to fast-charge an iPhone 8 or iPhone X:
It’s funny because it’s true!
Which I can’t quite say about Samsung’s other two ads that are part of the same campaign, below. Speed and camera quality are pretty subjective, and we found the Galaxy S9 and iPhone X neck-and-neck in our camera tests. But you can watch them below.
Apple didn’t immediately reply to a request for comment.
