Tim Cook sends internal memo to employees
The memo, which was obtained and shared by Buzzfeed, puts the focus on the work that Apple’s employees are doing, with Tim Cook explaining that $1 trillion market cap “isn’t the most important measure of our success.”
“Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values,” he says in the memo, which you can read in full in the box after the jump.
Tim Cook then goes on to praise workers for their efforts to keep Apple head of competition, also reminding that Cupertino’s success is based on a mix of innovation, dedicated employees, partners, and customers who invest in their products.
“It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together,” Tim Cook said.
Apple’s market capitalization is expected to continue growing in the coming months, especially as the company plans to unveil three different iPhone models in September.
This year’s iPhone generation will include a direct successor to the iPhone X with a 5.8-inch OLED screen, a 6.1-inch LCD configuration that’s projected to hit the market at a lower price, as well as an iPhone X Plus featuring a 6.5-inch OLED panel and based on the same approach as the original iPhone X.
