A pop-up museum opened in San Francisco, featuring various installations that portray gender inequality in a “creative way,” according to its creative director.…
A pop-up museum opened in San Francisco, featuring various installations that portray gender inequality in a “creative way,” according to its creative director.
That Lady Thing, a museum with interactive exhibits about gender inequality in the workforce, debuted Sunday, The Guardian reported. The exhibits include the “corporate climb” rock-climbing wall, a breast ball pit called “the sea of objectification” and the “money gap,” where visitors can collect fake dollar bills.
“We wanted to get our messages about gender inequality out there in a creative way,” said Jamie Shaw, the creative director of the Eleven agency that created the pop-up museum . “We infiltrated a generally vapid space to inject some substance into the superficiality.”
“We’re part speakeasy, part speak out — a pop up with purpose, where we serve up selfies with a side of self respect,” That Lady Thing wrote on Ticketfly.
Shaw explained that “women revel in posting their ideas with their photos.” (RELATED: Feminist Advocates That Women Find Their Inner Witch To Fight Patriarchy)
The museum also tried to make statistics about gender inequality more eye-catching to visitors.
Statistics suggest that women were paid 20 percent less than men while doing the same job in 2016, according to the U. S. Census Bureau. The number of female CEOs is at an all-time high of 32, which is still only 6.4 percent of the total amount.
“Packaging this content in a colorful masquerade is not normally how feminist conversations look,” she said. “We’re presenting something that is highly stylized but is underpinned with how we are not paid equally, which is more true for women of color, or how we’re treated as objects.”
Swim at your own risk when wading into The Sea of Objectification, ladies. Just when you think you’re taking a relaxing dip—DOOOOOSH—some misogyny does a cannonball on your azz. #theladyfactory #objectification #swimatyourownrisk #nobreaststroke #feminism #womanpower #popup #speakeasy #sf #popupparty #somethingwicked
A post shared by @ thatladything_official on Apr 4,2018 at 2:22pm PDT
That Lady Thing is open from Aug. 5 to 9.
