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The Oscars are adding a category for “popular films”

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It’s part of several big (and vague) changes voted in by the Academy.
Over the Oscars’ 90 years there have been many changes — and now some more are en route for the biggest night in film.
On August 8, the board of the Academy of Motion Picture Arts and Sciences — the organization that awards the Oscars — announced that they’d voted to adopt three changes:
A longer letter from the Academy to its members, shared by the Hollywood Reporter, repeats the three points, without much context added:
The latter two changes seem straightforward, but the first is less clear, and in many ways most concerning for those who watch the Oscars.
After the 2008 film The Dark Knight failed to be nominated for Best Picture, the Academy expanded the number of potential Best Picture nominees from five to 10 (which had been the policy earlier in the Oscars’ history). The idea was to make space for both popular films (which often open on more screens and sell more tickets) and more specialized movies in the category.
Without knowing what the “outstanding achievement in popular film” category actually will entail, it’s hard to say why the Academy’s board of governors has made this decision, or what it means for the current Best Picture category, not to mention the many technical categories (sound, editing, makeup, costuming, etc.) where blockbuster films frequently land.
But when combined with the announcement about a shorter ceremony runtime, it seems clear that the Academy is hoping for a more broadly watched Oscars telecast, which in turn means higher ad revenue for the ceremony. Whether that turns out to be a good thing for the nominated films, and film more generally, is sure to be a topic of ongoing discussion and argument in the months ahead.

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