Chinese mobile manufacturer Huawei is hoping to steal Apple’s thunder with a number of teasers for its Mate 20 Pro and a particularly cheeky PR stunt.
On the day of the iPhone XS, XS Max and iPhone XR phones, the company’s public relations team sent some UK journalists a fruit basket, with a note claiming ‘one bad Apple can spoil the whole bunch.’
The firm signed off the note with a the tag line “experience a higher intelligence” and pointed to the October 16 launch event in London. The tweet below comes from The Star journalist Mark Kavanagh.
The cheeky @HuaweiMobileIE team are at the guerilla marketing again, sending in an @Apple event spoiler of a basket of fruit and this lolz reminder with news that their own Mate 20 Pro will be launched in London on October 16. #techwars pic.twitter.com/rVv4onij8t
— Mark Kavanagh (@djmarkkavanagh) September 12,2018
Huawei also posted three teasers for the P20 on its official Twitter account. One says “thank you for letting us be the real hero of the year” upon a silhouette of a smartphone. Here it again points to the October 16 event date.
Thank you for letting us be the real hero of the year. See you in London.16.10.18. #HigherIntelligence #HUAWEIMate20 pic.twitter.com/blwOcweRj1
— Huawei Mobile (@HuaweiMobile) September 12,2018
Another teaser posted to Twitter shows a person running inside a ring, that looks an awful lot like the one depicted in Apple’s Gather Round event invites. The tweet features the text: “Thank you for supporting us as innovators.”
Thank you for supporting us as innovators. See you in London. 16.10.18 #HigherIntelligence #HUAWEIMate20 pic.twitter.com/pvQr7mlzd1
— Huawei Mobile (@HuaweiMobile) September 12,2018
Finally, the company appears to hint the Mate 20 Pro will be available in a wide ranger of colours, while apparently thanking Apple for ‘keeping things the same’. It was accompanied by the hashtag #HigherIntelligence.
Thank you for keeping things the same. See you in London. 16.10.18 #HigherIntelligence #HUAWEIMate20 pic.twitter.com/ZhZHj9Xg3s
— Huawei Mobile (@HuaweiMobile) September 12,2018
Huawei is posing more of a challenge to Apple and has overtaken the latter in terms of global smartphone sales. Both firms trail Samsung.
