In a bid to tap more Indian consumers, Chinese smartphone maker Xiaomi on Wednesday launched its fourth flagship « Mi Home » experience store in the cou..
Bengaluru, In a bid to tap more Indian consumers, Chinese smartphone maker Xiaomi on Wednesday launched its fourth flagship » Mi Home » experience store in the country, in Bengaluru, along with a new office. « Now we have four offices in India, with this Bengaluru office being the biggest. With the launch of a new ‘Mi Home’ experience store, we aim to bring maximum international products to the Indian markets, » Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India, told reporters here. The « Mi Home » experience store showcases a variety of smart products currently available in the global market, like Mi Laptops, Mi Cycle, Mi Robot, Mi Rice Cooker and more — along with the offerings the company has already launched in India for first-hand experience and feedback. The smart devices are developed by various manufacturers, keeping in mind Xiaomi’s design philosophy, combined with the « Mi Internet of Things (IoT) » app. Jain announced that Xiaomi has officially made a Guiness World Record for making the world’s largest « Lit Mosaic » of the company logo with 9,590 light bulbs. « These bulbs represent the support we have received so far and the hard work done by our team, » Jain added. Started with the online-only strategy, Xiaomi is expanding its presence in offline retail as well. At present, the company has three more « Mi Home Experience Stores » in Chennai, Mumbai and Delhi and 36 Mi Home stores across India. With the purpose of strengthening its offline network further, Xiaomi aims to open 100 Mi Home stores in 2018.
