YouTube TV will run creative ad placement as part of the 2018 World Series broadcasts. Here’s the details.
In its second year as presenting sponsor, YouTube TV continues to get creative with the World Series MLB, YouTube TV
In their second year as presenting sponsor of the Major League Baseball World Series, Alphabet-owned YouTube TV is airing ads creatively and blurring the line between the broadcast and advertisement pushing the envelop beyond the two-minute live ad was seamlessly integrated into the pregame for Game 1 of the World Series where the viewer was transported out of the broadcast straight into the ad and back in last year.
For the 2018 World Series, YouTube TV will run contextual ads that are strategically placed during key parts of the broadcast. This will include ads via augmented reality before the first pitch and around the 7th inning stretch. There will also be the use of double-box picture-in-picture ads such as when there are pitching switches, and one might think during breaks such as instant replay.
To add, YouTube TV is tapping some of their top content creators to present the World Series behind-the-scenes, which will culminate in one creator getting to throw out the first pitch of Game 4, which will be played in Los Angeles.
All of the activations that MLB and YouTube TV are presenting will be tied together by YouTube TV’s new brand line, “Watch like a Fan”. This sentiment will be brought to life with a 90 second brand film in Game 1.
Earlier this year MLB and YouTube TV expanded their partnership for the not just the World Series, but additional content. The sides see their relationship as synergistic in being able to partner their brands and expand audience.
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Maury Brown is the owner of Bizball, LLC, a research and analytics company, as well as a member of the BBWAA. Follow him on Twitter @BizballMaury or on Facebook.
