Manchester-based start-up Bidooh, which develops billboards that use facial recognition to target adverts to passers-by, has won a contract to install 10,000 of its screens across South Korea.
M anchester-based start-up Bidooh, which develops billboards that use facial recognition to target adverts to passers-by, has won a contract to install 10,000 of its screens across South Korea.
The company’s technology, which was inspired by the film Minority Report, will now be installed in book stores, corporate offices and shopping centres across the Asian country, after Bidooh signed a deal with Seoul-based media agency DBDB Labs.
The start-up uses facial recognition cameras within billboards to identify characteristics from passers-by, such as their age or gender. It then uses that information to tailor adverts.
The technology works by plugging a “Bidooh Box”, containing the cameras and AI, into the HDMI port of any screen.
The company already has screens across the UK and across Europe, this is the first time it has launched in Asia.
Abdul Alim, co-founder and chief executive, said: “This contract expands our digital billboard platform to a new territory, demonstrates the scale of Bidooh’s commercial traction and ties in with our strategy of building quality partnerships across the globe.
