Apple has also completed the acquisition of Shazam, one of world’s most popular music recognition apps.
Indo-Asian News Service Dec 08,2018 10:06 AM IST
In a bid to further cement its position in the global music space, Apple has reportedly acquired London-based creative services and music start-up Platoon for an undisclosed sum.
The acquisition of A&R and creative services company Platoon — founded in 2016 by iTune veteran Denzyl Feigelson and LoveFilm co-founder Saul Klein, is aimed at tapping emerging artists for Apple Music, Music Business Worldwide reported on Friday.
« The company worked with the likes of Stateside breakout act Billie Eilish before she signed to Interscope in 2017, in addition to UK stars Stefflon Don and Jorja Smith, » said the report.
