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Asus mobile strategy revamp will focus on gamers and power users, could end Zenfone lineup

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Asus, the Taiwanese manufacturer, has announced that its longtime CEO Jerry Shen is resigning, which takes effect from 1st January 2019. He has been the head of the company for…
Asus, the Taiwanese manufacturer, has announced that its longtime CEO Jerry Shen is resigning, which takes effect from 1st January 2019. He has been the head of the company for the past 11 years. He will be replaced by two acting CEOs — PC business lead S. Y. Hsu and global customer service lead Samson Hu.
Along with the resignation of Jerry Shen, the company also announced that it will be revamping its mobile business strategy going forward. The company said that moving forward, it will put more emphasis on gaming industry products and devices for power users.
This could mean that the company will be shifting its focus from the Zenfone lineup, which helped the company establish its presence in the budget smartphone segment.

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