Startup Dreamscape Immersive is beginning its rollout of location-based VR entertainment beginning with a premier location at Westfield Century City in L.A.
Startup Dreamscape Immersive is beginning its roll-out of location-based VR entertainment beginning with a premier location at Westfield Century City in Los Angeles followed by multiple locations in 2019 at AMC Theatres.
I visited Dreamscape Immersive earlier this year during its Alien Zoo trial run and came away impressed by the sense of awe they and wonder they were able to create with an original story unconnected to any existing property — a departure from the strategy being employed by startup The VOID for its VR locations.
The Alien Zoo will be joined by an exclusive version of WEVR’s groundbreaking The Blu experience co-produced by the two startups, as well as Lavan’s Magic Projector: The Lost Pearl, all available starting Dec. 14 at the Westfield Century City mall. The location will ultimately house five “adventure pods featuring an array of exciting original and studio-based experiences that will be refreshed on a regular basis.
