Think the iPhone XS is too expensive? According to Apple CEO Tim Cook, it’s priced just right.
Surprise, Apple doesn’t feel as if the iPhone XS and iPhone XS Max are too expensive, defending its pricing structure worldwide in today’s earnings call.
« We priced the iPhone XS in the US the same as the iPhone X a year ago, » said Apple CEO Tim Cook, responding to a question about the iPhone being too expensive. « The iPhone XS Max, which was new, was $100 more than the XS. »
This, of course, says nothing about the $1,000 iPhone X price that some consumers found to be hard to sallow in late 2017. He continued, talking up Apple’s cheaper (but not exactly cheap) iPhone model for 2018.
« Then we priced the iPhone XR right in the middle of where the entry iPhone 8 and iPhone 8 Plus price were, » said Cook.
