Twitter is teaming up with the NBA and Turner Sports to stream action focused on individual players, rather than the entire game
Twitter is teaming up with the NBA and Turner Sports to stream action focused on individual players, rather than the entire court, allowing fans to follow individual stars like LeBron James while conveniently blocking out their teammates.
The partnership was announced on Wednesday morning at the Consumer Electronics Show in Las Vegas, hours before NBA Commissioner Adam Silver is slated to join Twitter CEO Jack Dorsey and ESPN’s Rachel Nichols at the event in a conversation centered around #NBATwitter.
Here’s how it’ll work: During the first half of TNT’s spotlight games, fans can hit @NBAonTNT on Twitter to vote for the player they want the camera to isolate on in the second half (the catch being, you’re only able to watch the final 24 minutes of action).
