Devour, a Chicago-based frozen food maker, has made waves with a Super Bowl commercial linking food with… porn addiction.
The ad plays on a specific invention of recent times called « porn addiction » — the implication that watching excessive porn can ruin one’s life and family.
« My boyfriend has an addiction, » the girlfriend in the commercial says. « My boyfriend is addicted to frozen food porn. »
« Food porn » is a slang term originating from social media that refers to particularly beautiful and tasty-looking images of food being posted online. According to Devour’s official statement, there are « over 185MM [food porn] posts on Instagram today. »
The ad then shows a man watching those images, nervously closing his laptop or hiding his phone when his girlfriend enters the scene, as if he’d been watching something obscene.
