It won #MVP during the social network’s #BrandBowl.
During last year’s Super Bowl, Twitter experimented with the idea of highlighting the conversation around brands on its platform. It was, apparently, successful enough that the social media company did it again this year, calling out the brands that drove discussion during Super Bowl LIII Sunday night.
The top awards in Twitter’s second #BrandBowl went to a diverse slate of brands.
Planters won the #MVP, which is given to the brand with the highest percentage of all brand-related tweets during the game.
Its #CrunchTimeGiveaway featured Mr. Peanut, along with cameos by Alex Rodriguez and Charlie Sheen, and the accompanying sweepstakes gave people the chance to win unique personalized prizes.
If you thought that was nuts, see the extended cut with @AROD & @charliesheen here.(No trash cans were harmed in the making of this #CrunchTime moment.) pic.twitter.com/QQWYRQg0wq— Mr. Peanut (@MrPeanut) February 4,2019
The #Blitz award, for the highest level of tweets per minute at some point Sunday night, went to the co-branded spot between Game of Thrones and Bud Light, in which Bud Knight was slain by the HBO drama’s Gregor “The Mountain” Clegane, with one of the show’s dragons making a fiery appearance as well.
.@TheBudKnight’s watch has ended. What will you do #ForTheThrone?#SBLIII@BudLightpic.twitter.com/SzhvDcNAaL— Game Of Thrones (@GameOfThrones) February 4,2019
Marvel Studios’ Avengers: Endgame trailer won the #Quarterback award for a single tweet that spurs the most retweets during the Big Game.
“Some people move on. But not us.” Watch the brand-new #AvengersEndgame spot that aired during the big game. See the film in theaters April 26. pic.twitter.com/nAdYyQW4ia— Marvel Studios (@MarvelStudios) February 3,2019
Frank’s RedHot’s strategy of offering prizes to people who tweet about other brands’ ads during the game and its accompanying #FranksSweepstakes giveaway propelled it to the #Interception awards, which goes to the brand that captured the highest share of conversation without running a television spot.
