The European Commission is fining Alphabet (Google) $1.7 billion in an antitrust suit for abusing their power in the search market regarding advertisements.
The European Commission is fining Alphabet (Google) $1.7 billion (or €1.49billion) for abusing their power in the search market regarding advertisements. It may seem like the European Commission has been busy over the last week reviewing the antitrust case brought forth against Apple from Spotify, but it seems they have also been building a big case against Google (NASDAQ:GOOGL) again.
The AdSense program was highlighted by the European Commission, for those who aren’t aware of how the AdSense program works it’s fairly simple: When you host a webpage you offer some of that space to Google who then sells that space to bidding advertisers, although they claim the bidding happens in real time by advertisers the algorithm is far more complicated than a standard auction.
