Cord cutters are still waiting on Apple TV+, the consumer video subscription service announced by Tim Cook & Co. in March. When it debuts in the…
Cord cutters are still waiting on Apple TV+, the consumer video subscription service announced by Tim Cook & Co. in March. When it debuts in the fall, Apple’s new service promises original content from entertainment A-listers such as Oprah Winfrey and Steven Spielberg.
In the meantime, the newly-designed Apple TV app for your iPhone, iPad and the Apple TV set-top box that was also announced in March shows up Monday.
It brings a fresh look that’s meant to better surface TV shows and movies you may want to watch, but otherwise not a ton of new features.
The highlight is that you can subscribe to individual Apple TV channels within the app – and consume content on demand from a lineup of launch channels that includes HBO, Starz, SHOWTIME, Smithsonian Channel, EPIX and Tastemade, with CBS All-Access and MTV Hits coming later.
