Facebook Shops are customizable storefronts that businesses can create for free on the social network to show off their products and sell them directly to shoppers.
Facebook announced a brand new feature on Tuesday that will change the way people buy and sell products on the social network forever. Facebook Shops are customizable storefronts that allow businesses to show off and sell their products across all of Facebook’s properties for free. Businesses can set a cover image for their Shops, change the color scheme to suit their brand, and group items into collections to make them easier to find.
“People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads,” Facebook explained in a news release on its website. “From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.
