AMC Theaters — the nation’s largest multiplex operator — is amending its plans for reopening next month, now requiring customers at all its theaters…
AMC Theaters — the nation’s largest multiplex operator — is amending its plans for reopening next month, now requiring customers at all its theaters to wear masks. The change came after an outcry against the company for not making it a mandate in the first place.
AMC Theaters noted the backlash Friday over a plan for opening its U. S. locations in July.
« This announcement prompted an intense and immediate outcry from our customers, » CEO Adam Aron said in a press release. « It is clear from this response that we did not go far enough on the usage of masks. «
Just a day before, the company had posted a detailed plan to open 450 of its 600-plus U. S. theaters on July 15. Another 150 locations were scheduled to open ahead of two major releases, Disney’s live-action Mulan remake and Christopher Nolan’s Tenet.
In a lengthy post to its website Thursday, AMC Theaters outlined several measures it will put in place.
