HBO GO users will be migrated to HBO Max next month, while HBO Now will be rebranded as simply HBO. Confused? Let us explain.
HBO is trying to simplify its trio of video streaming services by retiring HBO GO, the oldest of the three, and rebranding HBO Now.
The company will sunset HBO GO on July 31. Most users will be moved over to the recently launched HBO Max, which gives users access to HBO content in addition to shows and movies from parent company WarnerMedia.
That may sound pretty straightforward, but there’s one problem: HBO GO is available on Roku and Amazon Fire TV devices; currently, HBO Max is not. The newly launched streaming service has yet to strike a deal with either platform.
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Fortunately, HBO Max is available as a standalone Android and iOS app, and can also be accessed on Apple TV, Samsung TV, and Android TV, in addition to the PlayStation 4 and the Xbox One. It’s also compatible with Google Chromecast.
HBO GO is a streaming service for people who subscribe to HBO through their pay TV or cable service, so these customers will still have access to HBO on a television via their cable box and the on-demand options offered by their pay TV provider. However, many users on social media say they primarily access HBO GO via Roku. HBO Now Rebranded to Just ‘HBO’HBO Now (Credit: HBO)
On top of today’s announcement, the company also said that HBO Now — the third streaming service — will simply be called HBO.
