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How the George Floyd protests can drive ESG investing

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Recent social justice protests could fuel investor interest in ESG funds, but buyers should know what they own, exchange-traded fund researchers say.
ESG has yet another catalyst.
As calls for social justice in light of the police killing of George Floyd shine a spotlight on racial inequality in Corporate America, they could fuel interest in ESG, a catch-all term for investments focused on companies that score highly on environmental, social and governance factors, exchange-traded fund researchers told CNBC’s « ETF Edge » on Monday.
« What you want is so much money chasing those good factors that the corporates themselves want to project better factors and behave better, » said Phil Mackintosh, Nasdaq’s chief economist.

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