When this news broke, many gamers immediately feared that other AAA publishers would follow 2K’s lead and begin raising the cost of their own next-gen titles to $70 or more. That might seem like a premature reaction, but publishers do…
When this news broke, many gamers immediately feared that other AAA publishers would follow 2K’s lead and begin raising the cost of their own next-gen titles to $70 or more. That might seem like a premature reaction, but publishers do tend to copy each other’s monetization strategies when they prove successful. Just look at the rise of « live services, » loot boxes, and other forms of microtransactions for evidence of that.
However, most other publishers have remained silent on this issue — until now. In a recent earnings call with investors, Ubisoft addressed the issue of raising prices on next-gen video games directly, stating that all of its games set to release this fall will remain priced at $60.
