According to a report from Bloomberg, Apple is developing a new series of subscription bundles meant to spur adoption of the company’s digital products, like Apple Music and Apple TV+.
Apple plans on taking a page from the Amazon Prime playbook with a new series of subscription bundles meant to spur adoption of the company’s digital products, like Apple Music and Apple TV+. According to a report from Bloomberg, Apple is developing service bundles called « Apple One » that will be offered as part of the upcoming iOS 14 release. Per Bloomberg, the basic Apple One tier will include Apple Music and Apple TV+. The next level up will include Apple Music, Apple TV+ and the Apple Arcade gaming service. An even pricer tier will add Apple News+.
