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Facebook launches a new TikTok clone, Instagram Reels

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Facebook’s Instagram is launching its answer to the hit short video app TikTok — Instagram Reels.
The new Instagram feature will let users record …

Facebook’s Instagram is launching its answer to the hit short video app TikTok — Instagram Reels. The new Instagram feature will let users record and edit 15-second videos with audio, and will let users add visual effects. Users will be able to share Reels with followers in Instagram in a dedicated section called Reels in Explore, or in the Story feature where posts disappear after 24 hours. The Reels option will be available in the Instagram app. Facebook has a long tradition of cloning competitive services.

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