Cloud-based software and the human touch proved invaluable to business owners during Covid-19.
New research has highlighted the importance of accountants during the coronavirus crisis, with many SMEs now viewing them as the key workers of economic recovery. A study from Xero has revealed that nearly half (43%) of small business owners think that their accountant played a vital part in the survival of their venture during the pandemic. Crucially,37% reckoned that their financial advisor was a key player in helping them retain staff during the worst part of the national lockdown. Even more impressively,63% respondents to the Xero survey said that their accountant has delivered an undisrupted service, even during the worst periods of the lockdown when business had pretty much ground to a halt. However, during the research SMEs were also quick to underline just how much technology had played a part in keeping the wheels of business turning during the coronavirus crisis.
