Want to use video to build your content marketing strategy? Look no further
Content marketing strategies are expected to include video hosting as one of their most crucial aspects, and rightfully so. As videos are expected to make up a staggering 82% of the total online traffic in 2022, your content marketing strategy should be stronger and well-adjusted. Video content is not exactly as light as text or even image content, which means it’s expected to put a lot of strain on your servers. If your servers aren’t good enough, the only experience you’ll be giving your viewers will be frustration and annoyance due to extensive lagging, and you’re going to want to avoid that. If you’re thinking YouTube is too saturated and want a fresher yet equally competent hosting for your video content, we’ve listed our top performing video hosting providers below. In choosing, we considered some factors that have the biggest effect on the overall performance of your website. InMotion hosting has two datacenters in the United States, both producing lightning fast server speed perfect for massive video content on a single site. Inmotion offers a myriad of impressive products and services that are definitely not worth missing making it worthy of its top spot on this list. InMotion offers business hosting, VPS and managed WordPress hosting, each with a different set of features that benefit your content marketing. And Inmotion hosting has been and is still impressing users across the globe with its consistent performance and technical innovation. Other features offered by InMotion include a 99.9% uptime guarantee, managed WordPress hosting on all plans, unlimited disk space, Ultrastack hardware, outstanding customer support, a premium website builder to help you from start to finish, no limitations in bandwidth so your site can stay super fast despite the traffic you’ve built, a simple user interface, and it lets you preinstall WordPress, Joomla, or PrestaShop, among others. Its plans are also reasonably priced and start at $3.99 per month, making InMotion an ideal video hosting site for everyone. With two billion users worldwide and growing, one billion hours of video played per day, and 500 hours of video uploaded daily, it’s no wonder almost 80% of marketers consider YouTube as the best video marketing platform on the planet. After all, there’s no better way to reach the 90% of US viewers from age 18 to 44 who use the service. These numbers only prove that visual content is the most preferred type of content, bringing in more success than most other platforms out there. There’s absolutely no doubt YouTube is the best platform to promote and host your content. To start, YouTube provides free unlimited cloud storage for all your videos, letting you upload as much content as you desire. YouTube does cap the size of each upload to 128GB, but let’s be honest… who uses 128GB in a single video? You also get unlimited file storage which makes up for the video size cap. With YouTube, you can embed your videos in websites easily using iframe codes and track your content’s progress in terms of marketing with statistics. With the service’s billions of users worldwide, you have a better chance at gathering an audience for your content. SEO is also one of YouTube’s strong suits and this explains why most successful video content creators rely on the service to host their videos. Dailymotion is slowly gaining popularity, though their total audience is a lot smaller compared to that of YouTube. You’ll find it easier to gain traction on the service when you’re still trying to build an audience of your own, since there’s less competition than there is on YouTube. This is why Dailymotion is known as YouTube’s closest competitor, and as the second largest video sharing site out there. Compared to YouTube, Dailymotion is known to be more lenient with their content, earning it the nickname, “YouTube’s Dark Alter Ego ». That said, it’s worth noting that content is not censored with Dailymotion, which means you can easily find/upload sexually explicit content, drug abuse, and graphic or violent content so it is up to you not to cross the line. Dailymotion’s free account lets you do pretty much anything you need to do to market your video content as it gives you a lot of options. On top of being able to edit your video, the free account lets you create a channel for your videos, add links to your social media sites, and even set up feature videos.
