Rarely does a company keep selling a product that barely makes a dent in sales. For decades, though, Coca-Cola kept churning out Tab, a saccharin-sweetened beverage that once ruled the diet soda category,… Lifestyle News Summaries.
(Newser) – Rarely does a company keep selling a product that barely makes a dent in sales. For decades, though, Coca-Cola kept churning out Tab, a saccharin-sweetened beverage that once ruled the diet soda category, purely for the drink’s obsessive fan base, who became known as « Tabaholics »—even after market share dipped to practically zero, notes the Wall Street Journal. Now, per USA Today, it’s finally « the end of an era »: Coca-Cola announced Friday it will be cutting more than 250 brands from its portfolio, and Tab is among them.
