Pre-order out of chaos.
Cyberpunk 2077 covered all its development and marketing costs before it even came out, CD Projekt has said.
In a note …
Pre-order out of chaos. Cyberpunk 2077 covered all its development and marketing costs before it even came out, CD Projekt has said. In a note titled « Information regarding the estimated return on the Company’s investments related to development and promotion of Cyberpunk 2077 » published on its website, CD Projekt said licensing royalties received by the company from pre-orders alone exceeded the sum of its development and marketing costs. Earlier this week, CD Projekt said it had shifted an astonishing eight million pre-orders ahead of its 10th December 2020 launch. The game was announced eight years ago, in 2012. Cyberpunk 2077 launch issues and the good and bad of The Game Awards – it’s the Eurogamer next-gen news cast! In total,59 per cent of pre-orders were on PC and 41 per cent were on console (Stadia is counted as PC for this).
