Way back in November of 2019, Google announced its intention to purchase Fitbit for a whopping $2.1 billion. For a company as big as Google, any kind of
Way back in November of 2019, Google announced its intention to purchase Fitbit for a whopping $2.1 billion. For a company as big as Google, any kind of acquisition is going to come under some pretty intense regulatory scrutiny, especially when the subject of its acquisition is a name as big as Fitbit. Fast forward 13 months later, and it looks like Google is about to get the regulatory approval it was looking for in the EU. Today, the European Commission announced that it will be clearing Google’s acquisition of Fitbit, but this approval is not condition-free. In fact, there are several rules that Google needs to stick to following its acquisition of Fitbit, lest it draw the ire of European regulators all over again.
