Seen a shade of lipstick you like on a model in a magazine? Chanel’s Lipscanner app enables you to find a corresponding Chanel colour and ‘try it on’.
Why you can trust Pocket-lint (Pocket-lint) – Parisen fashion brand Chanel has launched Lipscanner – an app that uses a combination of patented AI and AR technologies to allow you to identify any colour and finish of lipstick from any physical or digital image, whether a magazine, social media post or someone standing right in front of you. The app will then offer a corresponding Chanel lip product – or products – which users can try on virtually, take a photo and share the photo if they want to. There is also the option to buy the product on Chanel’s website, naturally. Developed in house over 18 months, Lipscanner is the result of a collaboration between Chanel’s Makeup Creation Studio and the Chanel CX Lab.
