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Elon Musk is now ‘Technoking’ of Tesla. Seriously

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In a filing with his least favorite regulator, the Securities and Exchange Commission, on Monday, Tesla disclosed that Musk is adding the title of “Technoking of Tesla.” It also said th…
Elon Musk is not your typical CEO. Now he has a new title to prove it. In a filing with his least favorite regulator, the Securities and Exchange Commission, on Monday, Tesla disclosed that Musk is adding the title of “Technoking of Tesla.” It also said that Chief Financial Officer Zach Kirkhorn had taken on the title of “Master of Coin.” Each executive will keep his more standard title as well. Musk once had the title of chairman of Tesla, but he was stripped of that title in 2018 in a settlement with the SEC over deceptive tweets he sent out. He had said that “ funding secured ” to take Tesla private at $420 a share, when, in fact, he had only had discussions, not a firm agreement, on such funding with a Saudi sovereign wealth fund. The SEC originally sought to strip him of his CEO title, but settled for having him pay a $20 million fine and give up the chairman title instead, a position now held by Robyn Denholm. The bizarre title changes overshadowed a separate filing, which disclosed that Jerome Guillen, who has been president of Tesla’s automotive division, “transitioned” last week to president of Tesla heavy truck.

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