Samsung The Frame TV is a gorgeously-designed television, but is it worth the premium price tag?
If you’re after a new Samsung TV, and don’t want to settle for a run-of-the-mill LED display, Samsung’s The Frame TV may be a set worth looking at. There are plenty of TVs out there, but sometimes you want something to really stand out from the competition. The Frame TV by Samsung is one such TV. With an aesthetic-led design, and a form factor unlike the rest of the Samsung TV range, you can be sure you’re getting something different – and with a QLED panel upgrade, it’s come far from its initial 2017 iteration too.2021 has seen quite a big overhaul to The Frame’s design, too, with a vastly slimmer shape, greater bezel customization options, a tripod TV stand, and even the ability to hang it in portrait (for the 43-inch size, at least) or place on a wall-mounted shelf. We even have pricing for the 2021 model now too, which you can find below, but suffice to say you’re paying pretty much the same amount as for last year’s model. But what exactly does The Frame TV do differently – and even if it looks good, is there a downside that might not be apparent at first glance? This guide will run you through everything you need to know about Samsung’s The Frame TV, from the pricing and sizing to the kind of panel technology powering its display. The Frame TV is one of several Designer TVs from Samsung, along with the style-focused Samsung Serif TV and rotating (yes, you read that right) Samsung Sero TV. The Frame TV’s design is based on that of a picture frame. That means it goes all out on a thick, metallic casing – quite unlike the zero-bezel appearance of the Samsung Q950TS 8K QLED – which gives the display a firm outline and will be sure to make an impact in your living room. There’s a number of different coloring options for the frame around the display, too: white, black, brown, beige, burgundy red, and clay beige. You’ll also be able to make use of Samsung’s Art Mode – a setting for the television that displays artworks, photos, or paintings rather than keeping the screen black when not in use, a bit like a beefed-up smart display. You’re using up a small amount of power, of course, compared to powering the set down properly, but it means your new TV purchase can be calibrated to better match your home decor. Art Mode can draw on hundreds of artworks from globally-renowned collections too – such as the V&A Museum, the Tate Gallery, and Van Gogh Museum. The Frame TV can be placed on a counter, but it will likely feel most at home with its No Gap Wall Mount, which will keep the display flush to a wall and help it camouflage better with its surroundings.
