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Google announces fashion-first Fitbit Luxe fitness tracker

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Google has just made the Fitbit Luxe available for pre-order. It’s the first Fitbit tracker to ship with a colour touchscreen that provides twice the brightness compared to other Fitbit devices.
Google has unveiled the Fitbit Luxe, a fitness and wellness tracker with close attention paid to how fashionable it looks. The Fitbit Luxe is the first fitness tracker in the Fitbit line-up to come with a colour touchscreen (AMOLED) for vibrant colours. It is available in three colours: graphite, platinum, and soft gold. The new display is two times brighter than existing Fitbit devices under sunlight so you can read it more easily. The Fitbit Luxe is also equipped with an ambient light sensor which will automatically brighten or dim the screen to make usage more comfortable.

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