The social network takes on Clubhouse with Live Audio Rooms and Soundbites.
(Photo via Facebook) Social media is so 2010s. We’re entering the age of social audio, and Facebook won’t be left out. The company this week introduced a handful of tools and formats « that connect people with the things they care about »—in stereo. « Just like we did for photos and videos, we want everyone to have tools that are powerful enough for the pros, but intuitive and fun, » Facebook app head Fidji Simo wrote in a blog post. « Like having a sound studio in your pocket. » First things first: Facebook is building a set of audio creation tools directly into the mobile platform. Thanks to a little artificial intelligence magic, users will be able to add background noises and sound effects, mix audio tracks, and try voice filters to enhance recordings and create Soundbites. Soundbites Facebook Soundbites & Podcasts (Photo via Facebook) Short-form, creative audio clips, new Soundbites let you capture anecdotes, jokes, « moments of inspiration, » poems, and « many other things we haven’t yet imagined, » Simo said. Select creators will help test Soundbites over the coming months before it rolls out to everyone. « Imagine, comedian Drew Lynch, sharing his short rants and food reviews in ASMR; Lolo Spencer, an accessibility advocate, reciting daily affirmations and her favorite inspirational quotes; Tobe Nwigwe, a visionary and entrepreneur, sharing his ‘convos with Tobe’ about fatherhood and being a first-generation Nigerian American, » the blog boasted.
