The tiny instant camera uses a new square film format and its aesthetics are unmistakably Polaroid.
Polaroid, the first name in instant photography, is launching a new, compact instant camera today, the Go. On the outside, it looks a lot like last year’s Polaroid Now, right down to the form factor and optical viewfinder. But it’s smaller all around, and uses different film, also called Go. It still nets a square image, a hallmark of the brand, but at around $10 per eight-shot pack, it’s about half the price of the I-Type and 600 series film used by the company’s larger instant cameras.
