Application integration is the process that enables an effective digital experience, which means providing friction-free experiences that engage customers.
Join the DZone community and get the full member experience. We don’t really think about this much, but the fact is applications are just empty shells without integration. That’s because we live in a highly competitive world where, in order to become a leader, organizations need a differentiator that sets them apart. That could mean presenting new services, better user experience, different approaches for different audiences, finding new channels to convey their message, keeping their audience engaged in a consistent manner, and more. An effective « digital presence » is one of the most important pillars of any differentiation strategy. This means providing delightful, friction-free experiences that engage customers and establish a long-term relationship. And application integration is the process that enables exactly that. In the modern enterprise landscape, companies maintain a large set of digital platforms. Usually, each one addresses a particular use case, with most companies having at least five main platforms: Each of these platforms functions as the master source of truth for their respective area. Application integration is the process of connecting them so that they function well together, a must for every modern company that wants a competitive edge.
