Users who opt-out of Android app tracking will have their ‘Advertising IDs’ disabled, according to Google. The identification will be replaced with a string of zeros.
Google has announced to disable ‘Advertising IDs’ for users who opt-out of tracking by Android apps and will show developers a ‘string of zeros’ in its place, as the tech giant plans to give users more control over who can use and share their data. Starting in late 2021, when a user opts out of interest-based advertising or ads personalisation, the advertising identifier will not be available. « You will receive a string of zeros in place of the identifier, » Google said in the latest update. Google has told Play Store developers in an email the changes will « provide users with more control over their data, and help bolster security and privacy, » reports the Financial Times. The advertising ID is a unique, user-resettable ID for advertising, provided by Google Play services.
