The NCAA is laying out guidelines on where and when student-athletes can profit from their celebrity.
Posted June 30, 2021 6:50 p.m. EDT Updated June 30, 2021 7:03 p.m. EDT By Chris Lea, Adam Owens, Kevin Kuzminski It’s a whole new world in college sports. For decades, the NCAA has limited where, when and how student-athletes can profit from their celebrity. That all changes with new rules that allow players to profit from their name, image and likeness – often called NIL. So, what will this look like? « You are going to see a range of people finally profit off their name, » said Joe Giglio, co-host of The OG on 99.9 FM The Fan. It will likely start with social media, already a large marketing tool for popular athletes. « Someone who wants to advertise on his Instagram or any of his social media accounts, it will now be allowable under NCAA rules, » Giglio explained. « When you have someone that has a million and a half followers on Instagram, there is no reason why he wouldn’t be able to make a deal with Verizon.
