Toyota will have a subdued role at the Olympics in Japan this year, despite being one of the event’s biggest sponsors.
According to a company spokesman, the automaker will not be releasing any commercials related to the Tokyo Games, choosing instead to run its « regular » ads in Japan. The representative, Hideaki Honma, emphasized Monday that the company was not « canceling » any Olympics-related commercials, saying that none were planned in the first place. Earlier this month, Japan confirmed that the Games would be held under a state of emergency due to the coronavirus pandemic. Honma also confirmed to CNN Business that Toyota ( TM) CEO Akio Toyoda would not be attending the Olympics opening ceremony, set to take place this Friday.
