Picture a world without nature. In an immersive 3D music video called Aluna’s Magical Forest , Aluna Francis does just that. The British singer-songwriter …
Picture a world without nature. In an immersive 3D music video called Aluna’s Magical Forest, Aluna Francis does just that. The British singer-songwriter invites viewers into a digital experience where verdant landscapes only exist in the mind of the trees and flowers that once populated them. « I’m taking you into a kind of dystopian future, a world without forests, where the only plants you have are in your house, and they have a longing about them for the world that they used to live in, » Aluna says. « They’re calling to you to go into their memory of this beautiful forest. » At first you scroll and mouse around a dismal, apocalyptic-feeling apartment. Then, underscored by Aluna’s soundtrack and narration, an orchid transports you outside to a surreal rainforest full of vibrant, whimsical plant life and a sky full of birds soaring over treetops. The contrasting spaces — black vs. sundrenched, static vs. growing — make for a jarring juxtaposition. This is just one of the interactive music videos for Undercurrent, a new experiential art and music platform aimed at inspiring social change.
